Goodbye artificial sparkles and bubble gum flavors. Hello clean teeth! Tom's of Maine Natural Kids Fluoride-Free Toothpaste uses calcium and silica to gently clean your little one's teeth, while the yummy Silly Strawberry flavor of this natural children's toothpaste makes brushing more fun. Plus, with this fluoride-free toothpaste, you don't have to worry if more toothpaste ends up in their tummy than the sink. With no artificial flavors, colors or preservatives, this fluoride toothpaste is silly enough for kids and effective enough for parents.